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How A/B Testing Empowers Relief Efforts in the Aftermath of Typhoon Haiyan
The Internet has changed how the world reacts to natural disasters. We live in a new era of online fundraising where relief organizations can use new technologies to raise more money faster for those...
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Fifteen Million Sign-ups in 5 Days: Bridging Technology’s Opportunity Gap
With recent IPOs (Twitter), acquisitions (Google’s purchase of Nest for $3.2B in cash), and astounding offers (Facebook’s attempt to buy Snapchat for $3B), our business headlines tell a story of...
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Code.org’s Secret Weapon: Great Website Testing
Code.org is a nonprofit dedicated to bringing computer science education every student and school in the United States. It’s also one of the hottest companies in education right now, with supporters...
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Movember Drives 28,000 More Mo’ Bros with an A/B Test
Take an imaginary trip with me to the date November 1st. If your office is like many in the U.S., it will probably be buzzing with stories from yesterday’s Halloween festivities. But if your office is...
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Why the ALS Association Is Leaving Millions on the Table
If you clicked this headline, then you clearly know what the ALS #icebucketchallenge is and how it’s showering the Internet. If you don’t, read the next paragraph. If you do know what it is, kindly...
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How JustGiving is Raising Millions More Online with Simple Experiments
This is a guest post from Jonathan Waddingham, the social product manager at JustGiving, a global online social platform for giving that funds over 13,000 charities from 22 million donors. Ever since...
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